Besides Google webmasters tool there are few different tools that i used recently for SEO purpose. They are here : -
Keyword Research Tools
Few things are more important in your SEO strategy than choosing the most effective keywords. Your keywords will also likely shift overtime, based on how people are actually searching for your content.
The following tools help you stay on top of search trends and competitive keyword analysis:
SEMRush – SEMRush does an exceptional job at competitive analysis, plotting top traffic-driving keywords for both your site and your competition’s.
SEOmoz Term Extractor – One of the most trusted names in SEO, SEOmoz has many valuable tools, with Term Extractor near the top. This is best used by entering your top competitor’s URL, and then analyzing their keyword strengths and weaknesses.
Alexa – Every webmaster should regularly check Alexa’s multitude of data. This site does more than just provide your traffic score, it also gives you valuable search analytics and keyword query info too.
Backlink Analysis Tools
Link building is another essential element to excellent search rankings, and without tools that help analyze your current progress, it’s tough to decipher how well your backlinks are faring. These tools will aid in giving you tangible data that will accurately instruct you on how your link building process is working for your site’s SERPs.
MajesticSEO – While many of the more robust features in Majestic are not free, the backlink history analysis report is, and it’s extremely useful in measuring competitor activity. The report tracks referring URLs by volume and effectiveness; access the “cumulative view” for the most useful data.
Open Site Explorer from SEOmoz – Open Site Explorer allows webmasters to compare their site with other domains, tracking domain authority, anchor text analysis, and full link analysis breakdowns. Reports can be exported into Excel too.
Monitoring SEO Campaigns
The suggestions above cover many of the basics in SEO, including keywords, meta data, competitive analysis, and rankings. To accurately monitor any of your future campaigns, however, check out Authority Labs. This is a super-site full of SEO tricks, including constant real-time monitoring of new campaigns, average ranks on all major search engines, keyword analysis, and much more. While most of the features are subscription based, they do offer a totally free 30 day trial (no credit card required), and the opportunity to continue tracking 1 domain for free after the trial ends.
To instantly track valuable metrics like page rank, Alexa ratings, and incoming links, install one of the many popular SEO toolbars.
Two of the best are:
SEOmoz Toolbar – For Firefox or Chrome, the SEOmoz toolbar lets you stay connected to metrics as you travel throughout the web. Create custom searches by search engine, country, or region, and expose page elements via the Analyze Page feature.
SEO Site Tools Toolbar – Available for Chrome only, this fabulously free browser extension displays the PageRank of the site you are currently visiting, as well as all standard SEO metrics. SEO Site Tools also critiques your own site and offers plenty of on-site SEO suggestions.
The web is teeming with valuable freemium SEO tools that actually deliver results. With a little knowledge and a lot of practice, these services can help a DIY business owner become well-equipped to achieve enviable search engine rankings. While the tools don’t replace the ease and trustworthiness of a dedicated SEO pro, until you can afford the luxury of handing over the reins, it’s good to know you’ve got an army of effective tools to assist in your SEO mission.